For years I have done my job.
For years I have served customers as a sales rep.
I made sure I understood their needs and went to the edge to make sure I offered them the best solution we had available.
I even went as far to tell my colleagues what they needed even if we didn’t have it.
At that time I didn’t really understood why I did it, it felt like the right thing to do.
Then I moved to marketing and did the same on a different scale.
I identified whole segments of customers with similar needs.
I was fortunate enough to work with R&D and Product Managers who did the same.
Which meant they had built products that would fit those needs.
Now I feel it is time for the next step.
Because along the way I learned something else.
I learned that the more you serve customers on an ever broader scale, you are inevitably doing something else.
You reach the limit as to what you as an individual can do.
Not only that, you also learn where your strengths and weaknesses are.
Which leads to an interesting insight that all of a sudden you create a need for stuff for which you need other peoples input and time.
And at first that scared me, because I somehow felt guilty for creating extra work for people who are already extremely busy.
Turns out I was wrong.
Turns out that if the return is there and it is big enough, that investment is worthwhile.
Because everybody wins.
The company wins as it is getting back more than it puts in.
The customers win because they get better products or services which will accelerate whatever job it is they are doing.
And most importantly, we all win.
Think about it, we all know unemployement rates are higher than they have been in decades.
So what does the world need?
Exactly, people who create profitable work for themselves, but more importantly for others too.
It is also interesting to note that this goes for knowledge as well.
At a certain point you’ve reached a certain level of knowledge and wisdom where every addition is only limited incremental.
That’s the point where you realize there is more to win by sharing the knowledge you already posses.
Because everybody is going to transfer that knowledge in their own wisdom.
And that is a fantastic breeding ground for new ideas, innovations and giant leaps forward.
So if you have reached your limits of what you can do, share, get others involved.
At the end everybody wins.
You’ll see that the areas where the wins and profits are, are the ones where you most easily get others to get on board with you.